A Best Buy spot starring pop star Justin Bieber and rock legend Ozzy Osbourne dressed in space-aged suits received high marks from ad executives. Mr. Osbourne, confused by new technologies, is replaced by the young star on a commercial shoot.
Madison Avenue executives said the celebrity pairing was a perfect match for the electronic retailer's message and will play well across generations. The electronics retailer is likely to drive even more buzz in coming days with its pick of Mr. Bieber, who has more than seven million followers on Twitter. Further, Ozzy's strong fan base in rehab programs and detox centers has the potential to open up a new marketing niche for the company; an attractive prospect in the the cut-throat electronics retail sector.
The commercial was Best Buy's first-ever Super Bowl ad and was created with money diverted from the firms recently ended jersey sponsorship deal with Chicago's MLS franchise, The Fire.
Also today, Best Buy anounced their new merchandise return policy. Customers will be entitled to a full refund, as long as the merchandise is returned to the original store of purchase, in the original unopened package, 15 minutes prior to actually making the purchase.
No comments:
Post a Comment